Job Specification: Head of Brand, Marketing & Digital
Company: Tribeca Coffee Co.
Location: Pretoria / Hybrid
Employment Type: Full-Time | Senior Leadership
Reports To: Company Directors
Start Date: ASAP
For 30 years, Tribeca Coffee Co. has stood as one of South Africa’s most respected coffee roasteries. Supplying premium coffee to major retailers, independent cafés, and hospitality outlets nationwide, Tribeca is now entering a new growth phase: to build an iconic, household coffee brand loved by South Africans. We are ethically driven, quality-focused, and passionate about creating exceptional coffee experiences — from farm to cup.
This is a newly created senior leadership role, responsible for driving the Tribeca Coffee brand into its next chapter — becoming a nationally recognised name. The Head of Brand, Marketing & Digital will lead all brand, content, marketing, and digital commerce efforts, including assembling a high-performance team and championing digital-first and culturally-resonant strategies across platforms.
We are looking for a marketing maverick and brand builder — someone who can protect brand consistency while actively shaping culture through bold, original, and unexpected marketing, storytelling, collaborations, and experiences, both online and offline. The successful candidate will report directly to the Directors and play a pivotal role in the business’s long-term strategic growth, with influence across both B2C and B2B initiatives.